Victoria's Secret

Holiday Tree Tower

ASSIGNMENT:
Design and produce a multi-layer holiday tower that:
  • Allows consumers to shop from all four sides.
  • Supports the weight of 90+ PINK brand packaged pajamas and sock sets.
  • Meets the footprint requirements for multiple store types.

SOLUTION:
  • Christmas tree structure with product shelves, pink foil, and PINK branding.
  • Additional topper with "Sale" messaging for later in the holiday season.
  • Full and half versions accommodate both large and small store sizes.

RESULTS:
  • Large structure increased visibility for featured products.
  • Pink foil complemented product packaging and enhanced branding.
  • Allowed consumers to shop from all four sides.