Victoria's Secret
Holiday Tree Tower
ASSIGNMENT:
Design and produce a multi-layer holiday tower that:
- Allows consumers to shop from all four sides.
- Supports the weight of 90+ PINK brand packaged pajamas and sock sets.
- Meets the footprint requirements for multiple store types.
SOLUTION:
- Christmas tree structure with product shelves, pink foil, and PINK branding.
- Additional topper with "Sale" messaging for later in the holiday season.
- Full and half versions accommodate both large and small store sizes.
RESULTS:
- Large structure increased visibility for featured products.
- Pink foil complemented product packaging and enhanced branding.
- Allowed consumers to shop from all four sides.
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