Pure Leaf wanted to generate awareness and drive sales for a new line of bottled herbal teas. The assignment was to design and produce a freestanding merchandiser that would highlight the product's perfectly brewed hibiscus flavor and fruity twist.
This solution features a durable corrugated structure with an SBS wrap, curved shelves, and multi-dimensional hibiscus flowers. It was designed for easy execution, aesthetic appeal, and budget. We preassembled the rounded shelves and flowers to facilitate in-store setup.
The display provides functionality, easy execution, and a fresh look that accentuates the Pure Leaf brand identity. Its ability to attract attention and merchandise 72 (18.5-oz.) bottles contributed to key placement at retail.
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