T-Mobile

Nokia Lumia 635 Back to School Display

• Capture consumer attention.
• Successfully launch a new phone model.
• Deliver an effective sales tool for the retailer.
• Provide the ability to function as a freestanding display or end cap unit.

• Large phone replica contains space to securely merchandise product.
• Peg wall backer supports locking hooks to secure product.
• Spinning cubes advertise T-Mobile rate plans.
• 20 Business days to print, mount, die-cut, kit pack, and drop ship to 1800 stores.

• Phone replica shipped fully assembled with spinning cubes and hooks nested inside.
• Store associates completed remaining assembly in 15 minutes or less.
• Generated awareness for the new Nokia Lumia 635.
• 16-Week placement as both an end cap and freestanding unit.