Spirit Halloween

Voodoo Swamp

ASSIGNMENT:
  • Create a realistic swamp-themed display
  • Incorporate unconventional materials to increase authenticity.
  • Incorporate test products and fog effects

SOLUTION:
  • Platform risers support artificial trees (80 lb. each), house, and products.
  • Molded polyurethane trees enhance swamp atmosphere.
  • Works with products that require fog. Conceals and secures equipment, but provides easy access for service.
  • Shoppers activate products with “Step Here” pads and “Try Me” buttons.

RESULTS:
  • Significantly reduced installation time by clearly labeling all parts/pieces.
  • Contributed to a truly unique in-store experience.
  • Successful sell through for featured products.