NEXCOM

Retail Decor Program

ASSIGNMENT:
  • Define, develop, and execute NEXCOM’s rebranding mission.
  • Create a consistent brand identity throughout all store departments.
  • Provide a fresh, clean, and inviting shopping environment.

SOLUTION:
  • “Welcome Aboard” sculpted MDF wall panel (20’x9’).
  • Laminated MDF store directories and hanging EPVC way-finding signage.
  • Lighted Beacon signage with 1500 LED lights, aluminum frame, and acrylic outer panel.
  • Branded areas with digitally printed wallpaper, pre-mounted MDF wood grain graphics, and, EPVC dimensional lettering.
  • Electronics area with painted ceiling tiles, trans white styrene logo panels, and end caps with EPVC dimensional lettering.

RESULTS:
  • Dimensional lettering and custom wallpapers provided consistent branding throughout the retail environment.
  • Lighted Beacon signage clearly identified each area and provided a clean/modern look.
  • Directional signage guided shoppers and simplified the experience.