Zaxby's
Catering Display
Zaxby's
Catering Display
ASSIGNMENT:
- Develop a permanent display solution to promote Zaxby's catering services in its restaurants.
- Incorporate up to six interchangeable graphics that allow restaurants to adjust messaging based on seasonal trends.
- Provide a durable solution that can withstand cleaning, movement, and frequent customer interaction.
SOLUTION:
- The design, which was developed to match the existing store décor, includes an offset wood wing with printed Zaxby's branding.
- Restaurants can replace graphics by removing the screws along the top of the hanging brackets.
- Two-sided graphics make the display visually appealing on both sides while incorporating the required six images and maintaining a compact footprint.
RESULTS:
- The client was pleased with the design, quality, and price point.
- The solution met tight lead time requirements for production and in-store implementation.
- Durable design met the client's need for longevity at retail.