Zaxby's

Catering Display

ASSIGNMENT:
  • Develop a permanent display solution to promote Zaxby's catering services in its restaurants.
  • Incorporate up to six interchangeable graphics that allow restaurants to adjust messaging based on seasonal trends.
  • Provide a durable solution that can withstand cleaning, movement, and frequent customer interaction.

SOLUTION:
  • The design, which was developed to match the existing store décor, includes an offset wood wing with printed Zaxby's branding.
  • Restaurants can replace graphics by removing the screws along the top of the hanging brackets.
  • Two-sided graphics make the display visually appealing on both sides while incorporating the required six images and maintaining a compact footprint.

RESULTS:
  • The client was pleased with the design, quality, and price point.
  • The solution met tight lead time requirements for production and in-store implementation.
  • Durable design met the client's need for longevity at retail.