CASE STUDIES

InnoMark offers a totally unique visual merchandising solution that works. Our completely integrated approach to creative design, production, fulfillment, and distribution, ensures total control over your project’s timeline, quality, and budget.

We invite you to learn more about the value of our solution by viewing the project case studies below.


CASE STUDY: ZOMBIE WASTELAND

Spirit Halloween, a seasonal pop-up retailer, engaged InnoMark to create a fully immersive display that would demonstrate and merchandise its zombie animatronics. They envisioned an “underground” zombie dwelling complete with theatrical effects that would deliver a unique, entertaining, and memorable shopping experience. As a pop-up retailer, they required a solution that was easy to assemble, cost conscious, and durable enough to withstand heavy seasonal traffic. [ read more ]

CASE STUDY: LIGHTNING MCQUEEN

Spirit Halloween aspired to drive traffic to its children’s department and add a family-friendly element to its shopping experience. They challenged InnoMark to create an in-store photo attraction based on Disney Cars 2, a key license brand. They envisioned a display that was affordable, easy to set up, and realistic in size and shape. [ read more ]

CASE STUDY: TARINA TARANTINO

Sephora USA engaged Innomark to create a compelling window display and merchandising materials for the Tarina Tarantino Beauty launch. They envisioned a window display with the same dimension and high-end visual appeal as a vintage frame. However, they needed a version that was light enough to hang and affordable to produce in large quantities. [ read more ]

CASE STUDY: PET CARE VET & BREEDER KIT

P&G’s kit program leverages the influence breeders and veterinarians have with pet owners to promote P&G brand pet foods (Iams and Eukanuba). The kits, which are distributed to pet owners by vets and breeders, provide information on pet training, veterinary care, and nutrition. P&G originally ran the program through multiple vendors, each of which handled different functions such as design, printing and fulfillment. [ read more ]

CASE STUDY: LAUNDRY CARE

In order to increase distribution of its fabric care brands, P&G defined several strategic objectives that any solution would be required to address. The solution had to improve shop-ability, reduce labor for stocking, and demonstrate a shopper-based design that organized related products in the same aisle and provided way finders to enhance selection. [ read more ]

CASE STUDY: HAUNTED CEMETERY

Spirit Halloween, a seasonal pop-up retailer, engaged Innomark to create an interactive display that would demonstrate and merchandise its animatronics products. As a brand that is known for in-store entertainment, they wanted to push the envelope and provide a memorable shopping experience. [ read more ]

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