CASE STUDY: SPIRIT HALLOWEEN

Haunted Cemetery Display

Objective: Spirit Halloween, a seasonal pop-up retailer, engaged Innomark to create an interactive display that would demonstrate and merchandise its animatronics products. As a brand that is known for in-store entertainment, they wanted to push the envelope and provide a memorable shopping experience.

Solution: We designed and produced an interactive cemetery display that featured a variety of fully functional animatronics products. Each product was linked to a “Step Here” pad or “Try Me” button and came to life when activated by the consumer. The design was easy for Spirit’s seasonal employees to set up and flexible enough to accommodate all of its 800+ temporary locations.

Results: The award winning Haunted Cemetery Display reinforced Spirit Halloween’s position as the ultimate Halloween destination. It provided a memorable shopping experience, engaged consumers, and emphasized that Spirit is more than just a “seasonal aisle” in a party or convenience store. It was successful in generating sales, positive word of mouth, and PR.

Services: Creative and structural design, large format print, fabrication, fulfillment, distribution

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