CASE STUDY: SEPHORA USA

Tarina Tarantino Launch

Objective: Sephora USA engaged Innomark to create a compelling window display and merchandising materials for the Tarina Tarantino Beauty launch. They envisioned a window display with the same dimension and high-end visual appeal as a vintage frame. However, they needed a version that was light enough to hang and affordable to produce in large quantities.

Solution: We created a lightweight frame structure by mounting litho print to black foam board, die cutting, and adding “jewel” lug ons. We screen printed the inside images directly onto a reflective styrene based material and finished the window display with a branded static cling and screen printed back drop. The in-store support materials featured “mini” versions of the hanging frames and a variety of branded print materials and signage.

Results: The client’s visual merchandising and brand teams were pleased with the display’s execution and functionality. Our design, print, and fabrication capabilities allowed us to create an affordable display with the visual appeal and dimension of a high-end vintage frame.

Services: Structural design, large format print, screen print, fabrication, fulfillment, distribution

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