One of the best slogans in golf is “drive for show, putt for dough.”
The TaylorMade M1 is one of the hottest drivers on the market. It earned gold medal honors on the 2017 Golf Digest Hot List. So, it’s no surprise that TaylorMade would figure out how to make the next innovation in putting and team up with INNOMARK to market their putter technology, the Pure Roll insert.
Most golfers when they are putting today impart a lot of backspin on the golf ball so TaylorMade designed the Pure Roll insert to curtail this. The insert consists of 45-degree grooves with a softer polymer (surlyn). This advancement in technology promotes quicker forward roll at impact. By reducing backspin, and getting the ball rolling forward, putts are less likely to skid off the line, which means more accurate putting. The Pure Roll insert gives players anywhere from 25-50 RPMs (revolutions per minute) more topspin off the putter face.
TaylorMade engaged INNOMARK to communicate the product’s benefits through a realistic putting green mat. The objectives were to capture attention and educate shoppers on Pure Roll technology. The client also entrusted INNOMARK to choose a material that would provide a good surface to putt on, stay low profile, non-obtrusive, while providing high quality graphics. The intention was to produce a mat that could live anywhere in stores and tell the story.
The INNOMARK Permanent team identified an ideal substrate with a thin gauge and a print-friendly surface. They used dye-sublimation printing method, which uses heat, to transfer the graphics onto a rubber backed material. The graphics demonstrate enhanced forward roll and reduced skid distances upon impact with the putter face.
The final mat was a cost-effective visual aid with the power to draw attention and highlight product benefits. The client was so pleased with the solution that they increased the order quantity. The mats are currently featured in Green Grass Stores (golf courses and clubs), as well as PGA stores across the country.
The TaylorMade/INNOMARK partnership is certain to take strokes off your score card whether you want to drive for show or putt for dough.
Want to learn more about the TaylorMade putting mat? Contact Us today.
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